Bangkok, 9 November 2018 – The Tourism Authority of Thailand (TAT) has organised a comprehensive 10-day fam trip for 25 premium-grade travel agents from the United States and Canada with a focus on attracting more first-time visitors, millennials and senior citizens.
The 5-15 November trip is a collaborative effort between the TAT offices in Los Angeles, New York and Toronto. Air tickets have been provided by China Airlines.
The fam trip covers tourism destinations in Bangkok, Kanchanaburi, Ayutthaya, Phuket, Phang Nga and Krabi. In addition, TAT also arranged trade meets in Bangkok and Phang Nga at which 70 Thai sellers have had an opportunity to do business and introduce their respective products.
Mrs. Srisuda Wanapinyosak, TAT Deputy Governor of International Marketing – Europe, Africa, Middle East and Americas, said that “North America is one of Thailand’s high potential markets due to the strong economies and high employment levels in both the U.S. and Canada.
“Thailand is already well-known as dream destination amongst American and Canadian honeymooners, wedding parties and families. For this fam trip, our objective was to reach out more to first-time visitors, millennials and senior citizens. There is no doubt that products; such as, health and wellness, adventure and ecotourism, gastronomy tourism, and our extensive range of family-oriented attractions and theme parks will appeal to North American visitors.”
The United States is now amongst the top ten source markets of foreign visitors to Thailand. In 2017, Thailand recorded more than one million visitors from the U.S., up 7.8% over 2016, generating an estimated 73.6 billion Baht in tourism revenue based on an average spending per person per day of 5,200 Baht and an average length of stay 14 days.
Visitor from Canada to Thailand totalled 232,790, up by 4.69% over 2016, generating an estimated 19.3 billion Baht in tourism revenue based on an average spending per person per day of 4,600 Baht and an average length of stay 18 days.