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Bangkok, 05 February, 2018 – The Tourism Authority of Thailand (TAT) has launched a commercial film to illustrate its 2018 communication concept of ‘Open to the New Shades’. The film is available for viewing on Amazing Thailand’s YouTube Channel, or as presented here:

Mr. Yuthasak Supasorn, TAT Governor, said: “The film illustrates the ‘Open to the New Shades’ concept, which reflects the openness of Thailand and the Thai people, or “Thainess”, as well as depicts the amazing diversity of Thai culture, beliefs and ways of life.

“All these qualities make Thailand a unique destination for visitors from around the world to explore new perspectives in existing Thai attractions and to discover new experiences in new attractions throughout the kingdom.”

The concept film tells the stories of Thailand through the experiences of niche markets. The scripts present the amazing diversity of Thai tourism products and services under five sub-themes: Shades of Thai Gastronomy, Shades of Thai Arts and Crafts, Shades of Thai Culture, Shades of Thai Beach and Nature, and Shades of the Thai Way of Life.

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