TTM+ Delegates applaud new format and concept

Business meetings in session at TTM+ 2018

Pattaya, Chon Buri, 19 June, 2018 – The Thailand Travel Mart Plus ended successfully on 15 June with positive feedback for the new format launched by the Tourism Authority of Thailand (TAT) to make travel trade shows more focussed and relevant in changing times.

General feedback received from the post-event survey forms indicated encouraging support for holding the event for the first time in a yacht marina with a targetted theme focussed on romance, honeymoons and weddings.

As the TTM+ was making a return to Pattaya since last being held here in 2001, the 290 invited buyers from 48 countries and international media also had a chance to see many of the new tourism products, services and attractions that have emerged in Pattaya, its environs and the entire Eastern Seaboard of Thailand.

Executives from TAT’s Tourism Management Program attended TTM+ 2018Mr. Yuthasak Supasorn, TAT Governor, said “The new concept was designed to accommodate the rapid changes taking place in both the depth and breadth of the way business is being done in travel and tourism. Like any new experiment, it carried an element of risk, but we are glad to see that it paid off.”

Two of the most important changes made this year were making a break from chasing numbers, and shifting away from using the traditional exhibition hall venue.

Mr. Yuthasak added, “By focussing on the niche-market theme of romance, the numbers became less important. The over-arching goal was to create more exposure and networking opportunities for our small and medium sized enterprises.

“Of the 336 sellers, the vast majority were the hotels and accommodation sector, especially SMEs. Because all weddings, honeymoons, anniversaries and other romantic holidays are different, at this TTM+ the specialist buyers got a chance to see the sheer diversity of our product range.”

The respondents said that keeping it only in a table-top format also helped reduce costs and gave all delegates an opportunity to network and discuss business in a much more friendly and hospitable atmosphere.

“We received some very useful feedback and suggestions. It will go a long way towards helping to continue improving this leading show for our SMEs, especially those who cannot afford to exhibit in international trade shows.”

TAT thanked all the supporters and sponsors (Air Asia, Bangkok Airways, TCEB, King Power, Chonburi Provincial Administrative Organization) for their partnership and cooperation which made the event possible.

Executives from TAT’s Tourism Management Program attend TTM+ 2018

Pattaya, Chon Buri, 14 June, 2018 – Executives from the Tourism Authority of Thailand’s Tourism Management Program for Executives (TME) today attended the Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) 2018, taking place this week at the Ocean Marina Yacht Club in Pattaya.

The executives, comprising high-ranking officials and senior executives from tourism-related public and private organisations, also received briefings on the Thai tourism industry from Mr. Yuthasak Supasorn, TAT Govenor, and Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and Americas.

In another first, TAT gives TTM+ Media Briefings on yachts

Pattaya, Chon Buri, 14 June, 2018 – A total of 99 media representatives from 30 overseas countries received personalised, market-specific briefings on the Thai tourism industry today as part of a continued effort by the Tourism Authority of Thailand (TAT) to grow the publicity value of the Thailand Travel Mart Plus (TTM+) 2018.

Many of the day-long briefings at the Kingdom’s leading annual travel trade event for small and medium sized enterprises were given on board three exclusive yachts moored at the Ocean Marina Pattaya, venue of the TTM+2018.

This allowed the media to get a first-hand look at the interiors of deluxe, multi-million dollar yachts which are moored at the Marina. The yachts are available for daily or overnight cruises and charters by well-heeled clientele celebrating special occasions; such as, honeymoons, weddings and anniversaries.

The personalised briefings were in addition to the general briefing given at the start of the three-day TTM+2018.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said: “Media briefings are a very important component of the TTM+ because they allow both the foreign and local media to better understand the context of our marketing strategies and also expose them to the fascinating new products and attractions emerging all over Thailand.

“As this is the first time we are holding the TTM at a marina, we thought it would be a good idea to also hold some of the briefings on the yachts. This certainly gave a new twist to the content of the briefings themselves.”

The personalised, tailor-made briefings of 20 minutes each allowed the TAT’s regional directors responsible for the various geographical markets to interact personally with the visiting journalists. At the same time, journalists got a chance to ask specific questions of direct relevance to their respective markets, and hence produce better story-lines.

Mr. Tanes added: “All travel trade shows are facing major changes in the way they are structured and targetted. This year, we shifted the focus for the first time to a niche-market theme, ‘Million Shades of Romance,’ so it was decided to shift the focus of the media briefings accordingly, too.”

He said the TAT was impressed by the depth and quality of the questions.

“We were asked everything from the treatment of animals to new infrastructure projects to garbage disposal to opening up of secondary cities and new airline connections. There is no doubt a sea of change occurring in the way travel journalists report on developments, and not just from a marketing angle.”

He said TAT also benefitted from access to dipstick market research as reflected in the content of the questions.

“These are all clearly issues of importance to the travel and tourism industry at large. We will be taking cognisance of them in our annual marketing planning meetings for 2019 due to be held in early July.”

Amazing ‘Colours of the East’ come alive for Thailand Travel Mart 2018

The Thailand Travel Mart Plus (TTM+) Amazing Gateway to the Greater Mekong Subregion, scheduled for the first time at the Ocean Marina Yacht Club in Pattaya from 13 to 15 June 2018, invites participants to discover the region’s Amazing ‘Colours of the East’ in the coastal city and beyond.

While Pattaya remains the gateway to Thailand’s Eastern Region, its continued popularity strengthens its reputation as the region’s pre-eminent travel hub, there is also much to explore in neighbouring provinces that opens visitors to exciting new Thai local experiences.

There are many superb attractions in Rayong, Chanthaburi and Trat provinces that are best viewed through the prism of the Tourism Authority of Thailand (TAT)’s latest marketing concept of Amazing Thailand’s ‘Open to the New Shades’ highlighting a kaleidoscope of colour through five distinct travel segments.

These five main travel sectors include: Gastronomy, Arts and Crafts, Thai Culture, Nature and Thai Way of Life.

RAYONG

In Rayong, visitors can spend time at one of the many orchards that dot the countryside, stopping to pick and taste various kinds of fresh tropical fruits including delicious treats; such as, durian, mango, mangosteen and rambutan. The hairy red fruit of rambutan looks more like something out of a fairytale than anything grown in real life. But while this fruit may seem exotic to some, they’re a common snack throughout Thailand and especially around the country’s Eastern Region. Durians, on the other hand, which hang improbably from the trees like fruity cannonballs, are sought after by connoisseurs all over Southeast Asia and China.

In addition to fruit orchards, Rayong also offers numerous quaint seaside fishing villages, Mae Rumphueng Beach, Sunthon Phu Monument, Khao Laem Ya-Mu and Ko Samet National Park, Ko Kloi Floating Market and Thung Prong Thong to name just a few of the province’s many attractions.

CHANTHABURI

Culturally eclectic Chanthaburi remains home to large Chinese, Khmer and Vietnamese communities and was also influenced by the French, who ruled the area from 1893 to 1905. This mixed heritage is evident in both the food and architecture that line the city’s narrow streets, and an exploration of the labyrinth of lanes is perhaps the most fascinating way to get a sense for the diversity of Chanthaburi.

A stroll through the Chanthaboon Riverside Community is a must for culture-oriented travellers. It’s also the literal home to some of Thailand’s most precious gems, as the city is the centre of Thailand’s lucrative precious stone trade. With its glittering jewels, French-influenced architecture, artsy riverside atmosphere, dazzling temples and churches, plus a delicious mix of local food, the area is truly a living time capsule offering a glimpse of a bygone era.

Another non-Thai influence is found across from the Chanthaboon Riverside Community in the form of Thailand’s largest church: The Cathedral of the Immaculate Conception. First built by European missionaries way back in the early 1700s, the Cathedral was rebuilt in its current gothic style mainly by Vietnamese migrants in the early 20th century.

On the coast, Kung Krabaen Bay Royal Development Study Centre is the region’s leading research facility dedicated to preserving Thailand’s marine biodiversity. Open daily from 08.00-18.00 Hrs., it allows visitors to view its important preservation work with sea turtles, sharks, giant grouper in addition to educating local fishing communities on crab breeding and oyster propagation.

A few other gems of Chanthaburi include Chao Lao Beach, Phlio Waterfall, Oasis Sea World, Noen-Nang Phaya Viewpoint and the landless village of Rai Pandin.

TRAT

Trat encompasses numerous islands with white sandy beaches and coral reefs, many of which lie within the Mu Ko Chang National Park. The largest is Ko Chang, known for its dense jungle, waterfalls and offshore coral reefs, while neighbouring Ko Kut is possibly Thailand’s most pristine eco-friendly island.

The province also offers authentic Thai local experiences not easily found elsewhere.

Ban Tha Ranae Community offers homestays and a glimpse of life in thriving mangrove wetlands. The Community is dedicated to preserving its natural resources and coastal heritage through sightseeing boat tours through the mangrove forests and mud clam breeding.

Ban Huai Raeng Community offers homestay experiences rich in Thai food and local handmade products. Visitors are invited to learn how to make mangosteen soap, gel soap and skin masks. There are also cooking demonstrations on local desserts including khanom chak (Nipa palm leaf wrapped glutinous rice cake) and betel leaf wrapped rice packets that use all organic materials.

A visit to the Trat Museum is a must. It highlights the province’s rich history including its confrontations with the French in the early and mid-20th century. The Museum occupies an attractive wooden replica of the old provincial hall, originally built in 1922. After the original building burned down in the mid-2000s, a new structure was rebuilt with gingerbread woodcarvings, ceramic shingles and slender pillars that makes visitors think it is an actual heritage building that was restored.

Any visit to Trat also offers a chance to experience the narrowest part of Thailand at Khlong Yai sub-district, the mainland’s Sai Khao Beach (white sand beach), Bang Bao fishing village and Wat Buppharam, Trat’s oldest temple first built in 1652.

All told Rayong, Chanthaburi and Trat are three of Thailand’s most underrated provinces. They all boast pleasant natural attractions, national parks and low-key beach towns, with the unsung provincial capitals hosting charming old towns and rich cultural heritage.

Thai Tourism Minister Weerasak Kowsurat supports the hosting of TTM 2018 in Pattaya

Bangkok, 23 May, 2018 – H.E. Mr. Weerasak Kowsurat, Thailand’s Minister of Tourism and Sports, is showing his full support to the hosting of the Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) 2018 in Pattaya.

Thailand Travel Mart (TTM) + 2018
Thailand Travel Mart (TTM) + 2018 1

Mr. Weerasak today chaired the official press conference to announce that this year’s Thailand’s biggest annual B2B tourism trade show, TTM+ 2018 will be held under the theme of “Million Shades of Romance”, from 13-15 June, 2018, at the Ocean Marina Yacht Club.

Mr. Weerasak said: “To host the country’s biggest B2B tourism event in Pattaya is a part of the government’s plan to promote the Eastern Economic Corridor (EEC), with tourism being one of the area’s four core sectors. The Royal Thai Government has stated this will help transform the ECC into a leading economic zone in Southeast Asia.”

For related news on the TTM+, please visit:
https://www.tatnews.org/category/thailand-tourism-news/thailand-travel-mart/

Group photo caption:
H.E. Mr. Weerasak Kowsurat, Thailand’s Minister of Tourism and Sports (3rd from left); Mr. Yuthasak Supasorn, TAT Governor (3rd from right); Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications (2nd from left); Ms. Jarumon Vanichsuvan, Director of Institute for Agricultural Product Innovation, Department of Foreign Trade, Ministry of Commerce (left); Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and Americas (2nd from right); and Mr. Santi Chudintra, TAT Deputy Governor for International Marketing – Asia and South Pacific (right) joined today’s press conference on TTM+ 2018 at the TAT headquarters in Bangkok

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