Bangkok, 14 November, 2018 – Ariya Jutanugarn or Pro May, who returned to No. 1 in the Rolex Rankings for best women golfers in the world for the third time in her career, was introduced to the Japanese golfing market as the ‘Thailand Golf Ambassador’.
The Tourism Authority of Thailand (TAT) made the official introduction at a media briefing held in Shiga Prefecture. The press event was part of Ariya’s participation in the Japan Classic held between 30 October and 4 November at Otsu City near Kyoto. The event was also joined by about 80 participants including Japanese media, representatives from the sports industry along with tour operators and travel agents who sell golf packages to Thailand.
Last December, TAT formally introduced Ariya and her sister Moriya as the ‘Thailand Golf Ambassadors’ in the South Korean golfing market.
Golfing is one of Thailand’s most important niche tourist market segments. The kingdom offers over 200 golf courses that are open all year charging reasonable green fees.
Each year, the TAT’s annual Thailand Golf Travel Mart B2B platform is attended by over 150 buyers worldwide coming to learn more of the amazing golf and tourism activities that players can enjoy.
TAT also arranges a host of golf tournaments and familiarisation trips for golfers and golfing agents from various markets to promote Thailand as a preferred golf destination for golfers from around the world, especially visitors from colder climates. Recently held was the “Amazing Thailand All Star Golf Invitation Tournament” in Phuket for 20 famous Chinese movie stars, professional athletes and celebrities.
Bangkok, 9 November 2018 – The Tourism Authority of Thailand (TAT) has organised a comprehensive 10-day fam trip for 25 premium-grade travel agents from the United States and Canada with a focus on attracting more first-time visitors, millennials and senior citizens.
The 5-15 November trip is a collaborative effort between the TAT offices in Los Angeles, New York and Toronto. Air tickets have been provided by China Airlines.
The fam trip covers tourism destinations in Bangkok, Kanchanaburi, Ayutthaya, Phuket, Phang Nga and Krabi. In addition, TAT also arranged trade meets in Bangkok and Phang Nga at which 70 Thai sellers have had an opportunity to do business and introduce their respective products.
Mrs. Srisuda Wanapinyosak, TAT Deputy Governor of International Marketing – Europe, Africa, Middle East and Americas, said that “North America is one of Thailand’s high potential markets due to the strong economies and high employment levels in both the U.S. and Canada.
“Thailand is already well-known as dream destination amongst American and Canadian honeymooners, wedding parties and families. For this fam trip, our objective was to reach out more to first-time visitors, millennials and senior citizens. There is no doubt that products; such as, health and wellness, adventure and ecotourism, gastronomy tourism, and our extensive range of family-oriented attractions and theme parks will appeal to North American visitors.”
The United States is now amongst the top ten source markets of foreign visitors to Thailand. In 2017, Thailand recorded more than one million visitors from the U.S., up 7.8% over 2016, generating an estimated 73.6 billion Baht in tourism revenue based on an average spending per person per day of 5,200 Baht and an average length of stay 14 days.
Visitor from Canada to Thailand totalled 232,790, up by 4.69% over 2016, generating an estimated 19.3 billion Baht in tourism revenue based on an average spending per person per day of 4,600 Baht and an average length of stay 18 days.
Bangkok, 09 November, 2018 – The Tourism Authority of Thailand (TAT) is basking in the limelight after it was awarded “Advertiser of the Year” at the recent ADMAN Awards and Symposium 2018, while three of its marketing activities also received multiple nominations and awards.
These included its “Pa-sa-Thai Machine” (a total of 10 awards: six silver; four bronze), “Thailand Footage Trading” (a total of five awards: two silver; three bronze) and “Palette of Thailand” (total of three awards: two silver; one bronze).
TAT Governor Mr. Yuthasak Supasorn said: “On behalf of all at TAT, we are delighted to be named Advertiser of the Year at the ADMAN Awards and Symposium 2018. TAT’s primary function is to market brand Thailand to the world with creative, compelling marketing and advertising activities. And these prestigious awards show we are on the right track.”
Key features of the three award-winning TAT advertising campaigns are as follows:
Pa-sa-Thai Machine – First unveiled to rave reviews at the World Travel Mart 2016, this karaoke style machine helps personalise “Unique Thai Local Experiences” and replicates the Thai-speaking experience for foreigners. It was also well received at other major international tourism events in Singapore, South Korea and Japan. It helps non-Thai speakers practice speaking simple Thai words for tourist attractions, lifestyle experiences, culture and most importantly food like Tom Yam Kung, Kaeng Khiao Wan, Pa Khao Ma, and Tuk-Tuk. Each word comes with a brief definition, so users learn Thai vocabulary while getting to know Thai food, culture and points of interest.
Thailand Footage Trading – This online VDO sharing platform was introduced under the TAT’s 2018 marketing initiative of “Amazing Thailand Open to the New Shades”. It encourages international tourists to share videos from travelling around Thailand. The shared footage will be edited into short commercials for online and social media distribution. The campaign generated over 4.4 million impressions. The best footage that depicts “Thainess” got special gifts including Durian Kan Yao, SAAP Limited Edition Thai-dyed jacket and exclusive cooking classes with Chef Bo at Bo.Lan Restaurant.
Palette of Thailand – Is a cooperation between TAT and the Oriental Princess cosmetic company to promote tourism-related products in vibrant shades of cosmetic colours. Together they launched five limited edition cosmetic sets to represent the colour of attractions in five unique destinations and times in Thailand: Sam Phan Bok, Ubon Ratchathabi; Doi Luang Chiang Dao, Chiang Mai; Emerald Pool, Krabi; Ko Chang, Trat, and Sangkhlaburi, Kanchanaburi.
Deputy Prime Minister Mr. Somkid Jatusripitak is warmly extending an Amazing Thailand invitation to Chinese tourists in this video clip, recorded during his official visit to China this week. This promotional video will also be broadcast online through China’s various channels.
Bangkok, 02 November, 2018 – The Tourism Authority of Thailand (TAT) has announced a series of tactical promotions in anticipation of the high season return of Chinese tourists during the last two months of this year, along with ongoing activities and long-term strategies to boost Chinese tourists’ confidence in Thailand.
Mr. Yuthasak Supasorn, TAT Governor, said “The immediate strategy is to restore Chinese tourists’ confidence in Thailand, so TAT has sought co-operation with Thai tourism operators to ensure that their operations and tour programmes as well as services adhere to strict safety guidelines.”
To stimulate travel and bookings globally, TAT plans to launch “Amazing Thailand Grand Sale Passport Privileges” promotion during November- December and is planning another ‘Top Thai Brand Sale’ event.
The strong Chinese-Thai bilateral tourism relationship also plays pivotal role in TAT’s ongoing effort to maintain Chinese tourists’ confidence. Recent activities included the “Amazing Thailand All Star Golf Invitation Tournament” in Phuket from 15 to 18 October, and TAT’s participation in the International Luxury Travel Market (ILTM) China in Shanghai from 31 October to 2 November.
Events planned for the rest of this year include TAT’s participation in the China International Travel Mart (CITM) in Shanghai from 16 to 18 November, followed by the New Year Electronic Music Festival in Pattaya on 30-31 December, and the Countdown celebrations in Bangkok, Phuket, Pattaya and Chiang Mai on 31 December.
2019 marks the 15th anniversary of cooperation between TAT, the Chinese Ministry of Culture and the Chinese Embassy in organising annual Chinese Lunar New Year festivities in Thailand, which is scheduled on 5 February in Bangkok, Phuket and Chiang Mai.
Events and activities planned for next year also include the Amazing Thailand road shows to China in March, Songkran Festival in Thailand, and the Luxury-Health-Wellness road show to China in April, the Amazing Romance 5.20 trip to Thailand and Michelin Food Festival in Phuket in May, the Thailand Travel Mart 2019 in June, and Thai festival in China in the second half of the year to name only a few. In addition, the annual Chinese-Thai friendship caravan is set to return next year with expanded overland travel itineraries in neighbouring Mekong countries.
Meanwhile, TAT is planning a raft of long-term initiatives in cooperation with the public and private sectors to ensure Chinese tourists’ confidence in Thailand.
TAT is in talks with the Royal Thai Navy to formulate a memorandum of understanding on marine surveillance along the Andaman coastal region and the Gulf of Thailand to help assure tourist safety. It is also discussing with the Thai Meteorological Department and China’s Alibaba to co-operate on a bilingual real-time weather notification system.
TAT is also looking at ways to facilitate safe and convenient entry for Chinese tourists including the visa fee waiver initiative, which could be offered for a short period to stimulate travel and bookings.
In terms of long-term marketing strategy for the Chinese market, Mr. Yuthasak said TAT would place emphasis on promoting tourism linkages from major to secondary cities, in line with the Amazing Thailand Go Local policy to better balance the distribution of tourists and tourism revenue between urban and rural areas and even out monthly travel seasonality.