deepfake advertisements a new frontier in marketing in india but they have raised concerns - Deepfake advertisements a new frontier in marketing in India - but they have raised concerns

NEW DELHI – Never had Mr Karan Gupta imagined that his bakery and sweetmeats store would one day be endorsed by top Bollywood actor Shah Rukh Khan.

“It was unexpected,” said the 31-year-old, sneaking a moment away from customers busy shopping at his store in Delhi ahead of Diwali.

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