carbon tracking startup capture hires marc allen as advisor - Carbon tracking startup Capture hires Marc Allen as advisor

Capture, a Singapore-based carbon tracking and reduction startup, has hired climate risk expert Marc Allen as an advisor.

The Australian joins to help the year-old firm expand into the corporate sector.

Capture launched last year to help people manage their everyday carbon footprint. Dubbed ‘the Fitbit for your carbon footprint’, it is a GPS-based app that enables users to track and reduce their emissions. 

The business was founded by Josie Stoker and Abdul Aziz, who met on the Antler startup programme in Singapore. Capture’s angel investors include Steve Meluish, founder of Property Guru, and Kailee Ng, managing partner of 500 startups.

The firm recently launched Capture for Teams, which helps organisations reduce the emissions of their workforces.

Allen brings experience in carbon reduction to the role. He is technical director of Singapore-based greenhouse gas management consultancy Engeco, a company he founded in 2017.

An engineer by training, Allen was director of The Coalition for Eco-Efficient Comminution (CEEC), a non-profit focused on improving energy efficiency in the mining sector, and co-chair of Singapore’s National Mirror Committee for ISO/TC 323, a technical committee that develops standards for the circular economy.

He’s also worked in greenhouse gas management for oil and gas firm INPEX and as a consultant for Energetics, a firm that works with large emitters on greenhouse gas reduction.

“Marc will be supporting the Capture team in better understanding how they can enable clients to track emissions across their businesses,” said Stoker.

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