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Thai Red Cross ‘Missing Type’ project urges donors to give blood more often

Only 55 per cent of blood donors give blood annually, with just 8 per cent of them doing so every three months, the director of the Thai Red Cross Society’s National Blood Centre said on Tuesday. Ubonwan Jaroonruengrit said this was a major reason behind the country’s growing shortage during a period of rising demand for blood. Hoping that people would donate their blood more often – at least twice a year – she said the Thai Red Cross Society had launched a project called “Missing Type” to increase public awareness about the importance of blood donations. The project – a collaboration between the Thai Red Cross Society and the Alliance of Blood Operators, a non-profit organisation – will see people removing the blood-type letters A, B and O from their names, signage or logos at 11.11am on June 11 and placing them along with the hashtag #missingtypeTH. The aim is...

 

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