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Lunar New Year Allows US Companies to Find Prosperity too

As Asian-Americans across the U.S. mark the Lunar New Year on Tuesday, they can celebrate by eating Mickey Mouse-shaped tofu, sporting a pair of Year of the Pig-inspired Nike shoes and by snacking on pricey cupcakes. The delicacies and traditions that once made a generation of Asian-Americans feel foreign are now fodder for merchandizing. Between now and Feb. 17, Disney California Adventure Park is offering “Asian eats” that include the Mickey-shaped tofu and purple yam macarons. Nike is issuing a limited-edition Chinese New Year colle ction of shoes with traditional Chinese patchwork. And housewares giant Williams Sonoma has a slew of Lunar New Year dishware and its website offers a set of nine “Year of the Pig” cupcakes for $80. Robert Passikoff, a marketing consultant and founder of Brand Keys Inc., said there’s been a “reawakening” in the last few years of the United States’ world view of China. But... If you wish to read this full breaking news headline article, Lunar New Year Allows US Companies to Find Prosperity too, simply click on 'Read full story' below, but 1st please give 'Phuket Hotel Deals' a 'LIKE' or 'SHARE' before you visit 'VOA NEWS'. Thank you Lunar New Year Allows US Companies to Find Prosperity too

 

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