Less growth – but more engagement. Social media in Thailand.
PHOTOS: Facebook/Kla Tangsuwan Wisesight, a BKK-based social media analytics company, says social media is reaching saturation point in Thailand but that engagement is increasing. The company is forecasting that Facebook will keep on increasing, 4% in 2018, to a total of 51 million users in Thailand. Wisesight says the application of artificial intelligence will continue to root out fake accounts. Meantime they note that Twitter users increased 34% in the past year but say only 7 million are active users. The foodie and selfie star, Instagram has dropped in popularity over the past year although only 1.5% – Wisesight claims that Facebook Live has dragged some of the Instagram users back to the ‘mothership’ for online merchandising. Kla Tangsuwan, the Wisesight CEO, says the growth in social media has plateaued in recent years but the use has become more sophisticated. He says that Thais have “very high engagement’ rates in... If you wish to read this full breaking news headline article, Less growth – but more engagement. Social media in Thailand., simply click on 'Read full story' below, but 1st please give 'Phuket Hotel Deals' a 'LIKE' or 'SHARE' before you visit 'Phuket Gazette'. Thank you