Landmark Wins for Taiwanese Brands in the REBRAND 100® Global Awards
Mar 05, 2018 Picture: Taipei, TAIWAN --( ASIA TODAY )-- Rebrand 100 ®Global Awards, the global recognition for excellence in brand transformation, announces its 2018 winners. DDG Brand Consultancy’s clients, major Taiwanese coffee chain, Louisa Coffee, and Taiwan’s largest engineering services provider, CTCI Corporation, both won Distinction this year. Other winners include Hewlett Packard Enterprise (USA), Siemens (Germany), and Hawaiian Airlines (USA). CTCI Corporation CTCI is one of very few Asian players that competes head-to-head against world-class engineering service companies. With the goal to further expand its international business and influence, CTCI worked with DDG to transform their brand. “For a rebrand to be successful, it must be driven by a company's business strategy as well as its aspirations,” says Mark Stocker, Managing Director of DDG. “CTCI’s ambition to build ‘the world's most reliable engineering service provider’ served as the driver for the CTCI rebranding initiatives.” After the brand...
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