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Lacoste replaces iconic crocodile with endangered species from Asia

FRENCH clothing manufacturer Lacoste has replaced the crocodile logo on its polo shirts for the first time in 85 years in a bid to help animal conservation efforts. It released 10 limited edition polo shirts featuring ten critically endangered animals from around the world including Asia, launched at Paris Fashion Week last Wednesday. Proceeds went to the International Union for Conservation of Nature (IUCN), which turns 70 this year. The number produced of each series corresponds to the population size estimated to be remaining in the wild according to experts at IUCN. For example, only 40 shirts were made with the Burmese roofed turtle, while there were 67 Javan rhino shirts made. The logo has left the polo! @Lacoste’s famous croc makes way to help save some of the world’s most threatened species https://t.co/GhilpuOmPS @SpeciesSavers @IUCNRedList #LacosteSaveOurSpecies pic.twitter.com/tYT8EnoDwh — IUCN (@IUCN) March 1, 2018 SEE ALSO: Rising Sumatran tiger numbers...

 

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