HP and Johnson & Johnson challenge creative talents at Spikes Asia to transform consumer experience with digital print
Oct 04, 2018 Picture: Singapore – 2 October 2018 --( ASIA TODAY )-- Taro Taniwaki and Takayuki Ichida from HAKUHODO, Japan, beat nine other finalist teams in a 24-hour live brief challenge at Spikes Asia 2018. The 10 finalist teams were from Singapore, Japan, Philippines and Malaysia. They were selected out of 123 submissions from the first-round competition, which was open to advertising and communications executives aged 30 and under from across Asia Pacific. HP and Johnson & Johnson challenged the Young Spikes Design Competition teams to create a limited-edition baby-care gift set for Southeast Asia-based influencers, key opinion leaders and the Johnson’s Baby online store. The brief was in support of Johnson’s brand transformation to adapt to changing demographics and attitudes. The new product line containing fewer and simpler ingredients is designed to cater to the needs of their new target audience – millennial mums. “Creativity is the...
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