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HP and Johnson & Johnson challenge creative talents at Spikes Asia to transform consumer experience with digital print

Oct 04, 2018 Picture:  Singapore – 2 October 2018 --( ASIA TODAY )-- Taro Taniwaki and Takayuki Ichida from HAKUHODO, Japan, beat nine other finalist teams in a 24-hour live brief challenge at Spikes Asia 2018. The 10 finalist teams were from Singapore, Japan, Philippines and Malaysia. They were selected out of 123 submissions from the first-round competition, which was open to advertising and communications executives aged 30 and under from across Asia Pacific. HP and Johnson & Johnson challenged the Young Spikes Design Competition teams to create a limited-edition baby-care gift set for Southeast Asia-based influencers, key opinion leaders and the Johnson’s Baby online store. The brief was in support of Johnson’s brand transformation to adapt to changing demographics and attitudes. The new product line containing fewer and simpler ingredients is designed to cater to the needs of their new target audience – millennial mums. “Creativity is the foundation of innovation,” said Foo Siew Ting, Chief Marketing Officer, Asia Pacific and Japan, HP Inc. “To inspire innovation, we brought together an ecosystem to support creative talent to shine on the biggest stage at the Young Spikes Competition. Through it, we have given the teams new possibilities for communicating their ideas through different platforms and channels. They have all shown how creativity can achieve business objectives to increase Johnson’s brand engagement with their new audience.” The winning team combined both a design that reflects Johnson’s new gentle messaging and a feasible yet impactful online-to-offline brand experience that taps on a strong parenting insight and habits of millennial mums. They were selected by a four-member jury including three from Johnson & Johnson Asia Pacific – Ganesh Bangalore, Senior Director, Marketing, Baby Care Franchise, Lilian Shieh, Head of Design and Richa Goswami, Head of Digital and Innovation – and Puneet Chadha,... If you wish to read this full breaking news headline, plus more articles from around Thailand and Asia like, HP and Johnson & Johnson challenge creative talents at Spikes Asia to transform consumer experience with digital print, simply click on 'Read full story' below, but 1st please give us a 'LIKE' or 'SHARE' before you leave. Thank you HP and Johnson & Johnson challenge creative talents at Spikes Asia to transform consumer experience with digital print

 

 

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Published By: ASIA TODAY - Thursday, 4 October, 2018

 

 

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