Grab and IFRC call for solidarity with people in need through Southeast Asia's largest loyalty programme
Feb 07, 2018 Picture: • Partnership with Grab is IFRC’s first fundraising initiative globally using a smart phone app • Grab customers can convert GrabRewards points to a donation to the International Federation of Red Cross and Red Crescent Societies (IFRC) • Following earlier 2016 partnership, the organisations continue to find innovative ways to respond to emergencies and disasters Singapore, 6 February 2018 --( ASIA TODAY )-- Grab and the International Federation of Red Cross and Red Crescent Societies (IFRC) today announced a partnership to raise additional funds for supporting vulnerable communities, including those affected by disasters. The collaboration between the world’s largest humanitarian network and Southeast Asia’s leading on-demand transportation and mobile payments platform will enable Grab users to convert their points into donations to the IFRC. Allowing donations via smartphone app is a first globally for the IFRC. This is the the next chapter of Grab and...
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