Capillary Technologies Leads Bata's Omnichannel CRM Journey to New Markets in Southeast Asia
Jul 02, 2018 Picture: SINGAPORE - (ACN Newswire) - Capillary Technologies, a Singapore-based company that provides consumer insights, personalised engagement, omnichannel commerce and loyalty solutions, has been appointed as a strategic partner of Bata, a leading shoe brand. The partnership will help Bata strengthen their omnichannel CRM strategies in Philippines and Vietnam. Beyond these two markets, for more than three years Capillary has been acting as Bata's CRM partner in six Asian countries including Singapore, Malaysia, Indonesia, Thailand, India, Bangladesh and also three African countries - Kenya, Zambia, and Zimbabwe. Capillary powers Bata's loyalty program, develops targeted & personalised, omnichannel campaigns, and performs in-depth consumer and business analytics for over 2,000 stores across these markets. With the goal to provide a unified CRM platform for all its markets, Bata will be kicking off its game plan for Philippines and Vietnam in the second half of 2018. "We want to...
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