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Asia Pacific Marketers Focused on AI and Digital Skills

Mar 08, 2018 Picture:  Hong Kong — 8 March 2018 --( ASIA TODAY )-- Adobe and Econsultancy have released the “Digital Intelligence Briefing: 2018 Digital Trends report”, which provides insights into the state of digital marketing and the trends shaping the industry. This year’s report uncovers distinct differences between Asia Pacific (APAC) marketers and their North American and European counterparts, particularly with regard to adoption of artificial intelligence (AI) and investment in digital skills. Investment and integration of technology is key to business success Adobe’s 2018 Digital Trends report found that globally, top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%). This aligns with Adobe’s “Future of Work: APAC Study” which found that organizations investing in workplace technology are more likely to be successful. Despite this, the Digital Trends report found that less than one in five global respondents (15%) said their companies are pushing forward with AI and nearly half of respondents (48%) said their organization has inconsistent integration between technologies. While half (51%) of North American marketers see “no perceived need” for AI, only a third (38%) of APAC marketers share this sentiment. Furthermore, APAC respondents (16%) were more likely to have an integrated, cloud-based technology stack, compared to their North American (10%) and European (9%) counterparts. This indicates that APAC marketers are ahead of their global counterparts when it comes to leveraging the power of new technologies to automate the delivery of personalised content, empowering them to work smarter and faster. Paula Parkes, Senior Director, APAC Enterprise Marketing said, “Rapid economic development and unprecedented growth have positioned APAC at centerstage of the disruption being created by new, digital technologies. In the current Experience Business era, smart organizations are investing in disruptive technologies to drive productivity and deliver compelling... If you wish to read this full breaking news headline, plus more articles from around Thailand and Asia like, Asia Pacific Marketers Focused on AI and Digital Skills, simply click on 'Read full story' below, but 1st please give us a 'LIKE' or 'SHARE' before you leave. Thank you Asia Pacific Marketers Focused on AI and Digital Skills

 

 

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Published By: ASIA TODAY - Thursday, 8 March, 2018

 

 

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