Asia Pacific Marketers Focused on AI and Digital Skills
Mar 08, 2018 Picture: Hong Kong — 8 March 2018 --( ASIA TODAY )-- Adobe and Econsultancy have released the “Digital Intelligence Briefing: 2018 Digital Trends report”, which provides insights into the state of digital marketing and the trends shaping the industry. This year’s report uncovers distinct differences between Asia Pacific (APAC) marketers and their North American and European counterparts, particularly with regard to adoption of artificial intelligence (AI) and investment in digital skills. Investment and integration of technology is key to business success Adobe’s 2018 Digital Trends report found that globally, top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%). This aligns with Adobe’s “Future of Work: APAC Study” which found that organizations investing in workplace technology are more likely to be successful. Despite this, the Digital Trends report found that less than one in five global respondents (15%) said...
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