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AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

Oct 17, 2018 Picture:  Leading Attribution Company Reaches New Milestones Amid Evolving Mobile Marketing Landscape (ACN Newswire) - AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company's revenue growth are the 85,000 apps whose marketers use AppsFlyer's products and services, propelling the company to over 70% market share worldwide. "As a customer-obsessed company, our mission is to empower clients to achieve their goals by building best-in-class technology and products," said Oren Kaniel, CEO and co-founder of AppsFlyer. "We are excited to offer a product that is the primary working tool for mobile marketers. As more businesses continue recognizing that an attribution platform is a mission-critical tool, I'm humbled that more top brands, agencies and developers than ever trust AppsFlyer to help them make better marketing decisions, protect their ad spend from fraud, and fuel their own data-driven marketing innovations." The company's revenue figures follow a string of recent plaudits for the company and considerable growth across key benchmarks. In the past year, AppsFlyer has continued to form partnerships with many prominent brands, including eBay, NBCUniversal, Adidas, Hyundai, Coca Cola, Times Internet, Grab and ByteDance. AppsFlyer's technology is now found on nearly 7 billion mobile devices, up from 4.5 billion devices at the same time last year. During Q3 2018, AppsFlyer's media spend measured increased to $17 billion annually, an 89 percent jump from $9 billion last year. At the same time, AppsFlyer's continued innovation of anti-fraud solutions resulted in significantly higher savings for marketing departments using AppsFlyer's technology - blocking an estimated $6.5 million a day of ad fraud. "Thanks to our extensive investment in the AppsFlyer product and service, I'm... If you wish to read this full breaking news headline, plus more articles from around Thailand and Asia like, AppsFlyer Surpasses $100 Million in Annual Recurring Revenue, simply click on 'Read full story' below, but 1st please give us a 'LIKE' or 'SHARE' before you leave. Thank you AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

 

 

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Published By: ASIA TODAY - Wednesday, 17 October

 

 

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