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Accessing the ASEAN Consumer Market: Toys and Games

Across many ASEAN nations in recent years, the toys and game industry has continued to be affected by the increasing popularity of online shopping. This migration affects some toy categories more than others. E-commerce already dominates the baby and pre-school toys market as parents are the key decision makers in the purchase of these sorts of toys and are inclined to search for these products online to find the best deals. Despite the rise of e-commerce, bricks-and-mortar stores are still the preferred channel for some categories of toys, especially dolls, superhero action figures, board games, and science, technology, engineering and math (STEM) toys. Purchases of these sorts of toys and games are highly driven by children’s choice, and parents like to try them out with their kids before buying them. This kind of shopping activity can enhance the bond between parent and child. Going shopping together for toys is a favourite activity for many families, especially during holiday seasons. Hong Kong toymakers and suppliers eyeing the ASEAN market need to keep aware of developments in both online and offline channels in order not to miss opportunities. Toys and Games Specialist Stores Toys and games specialist stores are a one-stop shop for toys, games, parties and gifts. They remain a preferred option for many ASEAN families shopping for traditional toys for children over three years old – toys such as dolls, action figures, board games and STEM toys. However, older children and teens in ASEAN are becoming increasingly reliant on their smartphones and social media at an early age. As a result, e-commerce is expected to continue to gain market share as a distribution channel for toys and games. It is becoming increasingly difficult for offline channels to match the convenience, numerous good deals and vast product ranges offered by online... If you wish to read this full breaking news headline, plus more articles from around Thailand and Asia like, Accessing the ASEAN Consumer Market: Toys and Games, simply click on 'Read full story' below, but 1st please give us a 'LIKE' or 'SHARE' before you leave. Thank you Accessing the ASEAN Consumer Market: Toys and Games

 

 

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Published By: Thailand Business News - Sunday, 16 June

 

 

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