Accessing the ASEAN Consumer Market: Logistics and Fulfillment

Determining a fulfilment strategy is complicated when the business is scaling across multiple countries in ASEAN. Fashion industry logistics carries additional burden as it constantly need to adapt to new trends and seasonal highs and lows. Meanwhile, the development of e-commerce and m-commerce has transformed the industry. Apart from ensuring the availability of stock in both online and offline channels, the optimisation of costs and deadlines, supplier flexibility and inventory visibility are major concerns for fashion brands in formulating logistics strategies. The cost and capability of logistics providers in Malaysia and Thailand are relatively competitive in the region, but there are last mile issues that need to be addressed. As an archipelago with only about 55% of population living in urban areas, Indonesia often presents logistics challenges for fulfilment and last mile delivery. Cross-border Fulfilment vs. Localised Fulfilment There are two main approaches in handling logistics for selling to the...


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